This Destination Presents a ‘Beach’ at the Foot of a Snowy Mountain


Vacationing on the beach is an option that is in demand by some travelers. However, this time the feel of the beach is in the middle of the snow.

Even though it’s snowing and temperatures are below freezing, Aspen has something to offer travelers on a beach vacation. A snow-white atmosphere surrounds a red and white tent that says Snow Beach.

Snow Beach in Colorado, USA (Aspenx)

A premium retail and experience company, Aspenx launches Snow Beach. Here a traveler can ski to climb the snowy slopes. Located right on the slopes of Aspen, Colorado, Snow Beach will be a ‘unique club’ with epic views all around. The company has also partnered with fine art photographer Gray Malin.

“I’m excited to partner with AspenX to bring my artistic vision of Snow Beach to life,” said Malin.

“Last fall, I walked the entire stretch of South Beach, Miami studying various beach clubs to sketch, layout, furnish and even construct,” he added.

Referring to his photo archive, Malin was inspired to incorporate a vintage aesthetic into a fun game.

“I want guests to step into the whimsical Gray Malin photo, where they can take their own picture and create their own unique memory of Aspen,” said Malin.

Snow BeachTravelers can feel the sensation of relaxing in the snow (Aspenx)

Here there are beach-themed décor, to food options such as caviar, black truffle pizza slices and kettle corn. In addition there are many pictures of Malin that adorn the walls.

This reservation option includes a lounge chair stay with the purchase of a bottle of Champagne or rosé. Reservation ticket prices range from USD 300 or IDR 4 million to USD 4,800 or around IDR 63 million, depending on bottle selection and the number of group members. This offer starts on Friday 18 February 2022 until Sunday 27 March 2022.

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