Samsung Electronics Co. will launch a new Galaxy A smartphone on Thursday this week, as an entry-level device targeting users who are looking for a more affordable smartphone with excellent features.
Calling the Galaxy A series the “most popular smartphone category”, Samsung said it was “taking impactful Galaxy innovation for the A series even further.”
Quoted from Yonhap, Tuesday (15/3), the series will be shown in a live online event scheduled for Thursday, at 10 pm (United States time).
The mid-range Samsung Galaxy A series is expected to come in a variety of new models, namely the A73, A53, A33 and A23, as a product line that the company says will provide “innovation, services and cutting-edge features at affordable prices.”
Last week, Apple unveiled the next-generation version of the iPhone SE, the equivalent of the Galaxy A series, at its first product event of the year.
The new iPhone SE (3rd generation) starts at US$429, up from the previous model at US$399, and features a 4.7-inch screen, a single 12MP rear camera and Apple’s A13 chip used in the iPhone 11 series.
The Galaxy A73, which will be the most high-end among the A series, is widely expected to come with a Qualcomm Snapdragon 750G, a 6.7-inch display and a Super AMOLED display.
Samsung introduced the Galaxy A72 and A52 models at the Galaxy Awesome Unpacked online event in March last year. This is the first time Samsung has held a large-scale introduction event for a Galaxy A device.
The A Series, designed in part to meet the growing challenges of Chinese competitors in the mid-range and low-end handset market, is proving popular with price-conscious consumers.
According to industry tracker Omdia, the A12 smartphone, which was released in December 2020, was the most shipped smartphone in the world last year, recording a total of 51.8 million units globally, helping Samsung consolidate its top position in the mobile market.
The phone is also the tech giant’s first model to surpass 50 million in a year, according to Omdia. (Ant/OL-12)