Supporting the Fun of Cooking at Home, FLIFE Launches New Pressure Cook


Cooking at home is one of the most popular activities during the Covid-19 pandemic. On the other hand, the increasing variety of cooking content on social media is also a trigger for many people to want to explore their cooking skills.

Seeing the increasing enthusiasm, the brand of kitchen appliances (kitchen appliances), FLIFE launched some of the best products to make cooking activities easier.

FLIFE innovates by launching the Multifunction Electric Pressure Cooker PC05LB which has various features in it. With a capacity of 5 liters which can meet the needs of cooking at home to be more.

If all this time pressure cookers are better known as electronic products that are used to cook ingredients such as meat that can make it softer, FLIFE Multifunction Electric Pressure Cooker can not only be used to cook meat, but can also be used to cook rice, porridge, soup, chicken or duck, to stir-fry. Where in this FLIFE pressure cooker there are 10 menu options that can be adjusted according to consumer needs.

“With just one click, even consumers who are just learning to cook can easily cook a variety of menus,” said Will Wen, Vice President of FLIFE Indonesia.

Cooking with a pressure cooker is better than with a regular rice cooker, because cooking time becomes more efficient, the taste of dishes such as rice also becomes more delicious to enjoy. This is also the reason FLIFE launched a pressure cooker product because Indonesian people currently really like and look for multifunctional electronic products, where one product can be used to cook various menus. So that it saves time, saves electricity, and saves energy.

In addition, pressure cookers are also one of the best-selling products in the United States, Europe, Japan, and several other countries.

FLIFE Multifunction Electric Pressure Cooker has also been equipped with 10 safety protections that can make consumers safer and more comfortable when using it.

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Not only that, the FLIFE Multifunction Electric Pressure Cooker also provides 2 pans for every purchase with different functions. A gold colored pan that is specifically for cooking rice and porridge with a non-stick coating and makes the rice sweeter, as well as a black crystal pan that is specifically for cooking beef soup which can conduct heat better so that the cooked meat becomes more fragrant and more evenly tender.

With 7 levels of pressure that can be adjusted by consumers when it will be used. Where these 7 pressure levels can be adjusted to the type of food to be cooked with the FLIFE Multifunction Electric Pressure Cooker. To maintain the safety of its users, the FLIFE Multifunction Electric Pressure Cooker is equipped with a pressure relief button. So that when the user has finished cooking, it is enough to press this 1 button to release the hot steam.

“In addition, the FLIFE Multifunction Electric Pressure Cooker also has a more flexible cover design. Where the pressure cooker cover can be removed easily and can be connected to the pressure cooker body, it is easier to clean and saves storage space,” said Will Wen.

FLIFE Multifunction Electric Pressure Cooker which can not only be used to cook rice or meat and soup, but can also be used to warm food that has been eaten. It is known that the FLIFE Multifunction Electric Pressure Cooker also has a preset feature for up to 24 hours. Where the user can set the cooking time without waiting for the food to be cooked.

To add to the convenience of users, the FLIFE Multifunction Electric Pressure Cooker has been equipped with a 180-new replacement warranty and 1 year spare parts service.

“With the launch of the latest FLIFE Multifunction Electric Pressure Cooker product, it is hoped that users can experience a different and more efficient cooking experience with various features, a large capacity of up to 5 liters, as well as a reliable guarantee. Plus FLIFE Multifunction Electric Pressure A cooker with many features in it but it is super low wattage, only 550 watts. A product that is very suitable for cooking lovers in Indonesia”. said Will Wen.

In marketing, FLIFE is also collaborating with Lazada to hold a flash sale at a price of IDR 899,000 on September 9. At that moment, the new FLIFE pressure cooker sold 100 units in just 4 hours.

To further promote the brand and increase consumer confidence in FLIFE products, FLIFE also collaborates with several well-known artists. Such as Agatha Chelsea, Jessica Mila, and Wynne masterchef Indonesia season 8. Where some of these famous artists also participated in making digital video advertising for FLIFE’s newest products and were present as special guest stars at the FLIFE launch last August. (RO/OL-7)


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