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Shure Aonic Free Earphones Can Block Outside Noise


SHURE launched the newest product in its Aonic listening portfolio, namely Aonic Free True Wireless Sound Isolating™ Earphones on Tuesday (15/3).

In addition to the launch of Aonic Free, this special moment also marks the inauguration of the collaboration between Shure and PT Swara Bangun Solusi, which has been appointed as Shure’s distributor in Indonesia.

PT Swara Bangun Solusi (SBS) is a company under the auspices of PT Inti Megah Swara (IMS Indonesia) which is a distributor for various well-known audio brands in Indonesia.

SBS was formed as a commitment to focus and develop the Shure brand in Indonesia.

“In line with Shure’s growth strategy in Southeast Asia, Indonesia forms an important market with strong growth potential,” said Eric Ong, Sales Director of Shure – South East Asia at a virtual press conference in Jakarta, Tuesday (15/3).

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“Taking this opportunity, we are pleased to announce the appointment of SBS as Shure’s newest distributor in Indonesia. SBS handles the vertical market focus of musicians, consumer audio in Indonesia,” he explained.

“This includes among other things wired microphone and wireless microphone entry levell us, product category personal listening as well as products that focus on market segments content creators. We believe that having SBS as our distributor will expand our accessibility to the local market and desired local consumer segment.” said Eric Ong.

“Seeing the Shure brand which has a very strong history in the audio world, we are very proud of Shure’s presence in our company and put our trust in our company, SBS as the official distributor for Shure products category. Music Industry, Consumer Electronics, and Integrated Systems (STEM Ecosystem) in Indonesia.” said James Eric Pribadi, Director of PT Swara Bangun Solusi.

“We believe that under our company, the Shure brand will continue to experience rapid development in Indonesia,” he said.

“In the future, SBS and Shure will work closely together to develop the business of both parties, develop Shure’s market penetration in Indonesia, either through offline channel nor on line, and remain focused on meeting the audio needs of the Indonesian people.” added James Eric Personal.

“Our partnership leverages Shure’s expertise as a professional audio producer and SBS’s strong network of providing reliable audio solutions to their customers,” said Eric Ong.

“We are delighted to have SBS as our partner and we look forward to the years to come in our shared commitment to serving the Indonesian market,” added Eric Ong.

Today, Shure launched the newest product in the Aonic listening portfolio, namely Aonic Free True Wireless Sound Isolating™ Earphones as a continuation of the launch of the Aonic 215 Gen 2,

Aonic Free earphones introduce a new hook-free design (hook-free)and easy to pocket (pocket design), combined with the unrivaled studio-quality sound that artists (musicians) rely on, aaudiophiles, commuters, technophiles and music lovers from Shure’s Aonic line.

Aonic Free has the best performance for making phone calls, coupled with a slim, light, and compact design, and with a long battery life so earphones this is suitable for lifestyle active and various adventures await.

Designed with decades of experience supporting legendary performers, Aonic Free delivers crisp, studio-quality sound with deep bass.

The best quality sound is supported by a combination of premium amplifiers and drivers that have been rigorously tested and tuned together.

In a world where personalization is expected, listeners can express their musical identity by customizing the audio experience with the ShurePlus™ Play app’s custom multi-band EQ and pre-sets.

Sound Isolation technology naturally blocks outside noise to eliminate distractions, making it more comfortable to use, such as when going to work or other active activities.

To listen to the sounds around you, Environment Mode activates the exterior microphones by simply pressing a button so that users can hear the sound around them when they are active in the middle of a busy city.

“Today, consumers are moving fast and want a listening experience (listening experience) which does not bother (hassle freee), and comfortable without compromising sound quality,” said Ellen Mahon, Senior Manager, Global MCA Marketing, Shure.

Furthermore, this product can be obtained at various online stores as well as selected audio stores, www.desound.co.id, and De’sound stores in other selected locations. For more information about Aonic Free, visit www.shure.com/en-ASIA/products/earphones/aonic_free. (RO/OL-09)