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Samsung Galaxy A Series Phones Expected to Launch Mid-March


Mobile phone manufacturer Samsung Electronics is expected to launch its entry-level Galaxy smartphone later this month in response to Apple’s launch of the new iPhone SE on March 8, industry sources said.

The lower-middle-level Samsung Galaxy A series is expected to come in various new models, namely A73, A53, A33 and A23, and become a product line that the company believes will provide innovation, services, and cutting-edge features at affordable prices.

Apple is expected to announce the next-generation version of the iPhone SE, among other things, at the first product event of the year Tuesday (8/3 US time), targeting users looking for a more affordable iPhone.

The iPhone SE (second generation) is currently priced at $399, featuring a 4.7-inch display and Apple’s A13 chip used in the iPhone 11 series.

The Galaxy A73, which will be the most high-end among the A series, is widely expected to come with a Qualcomm Snapdragon 750G, 6.7-inch display and a Super AMOLED display.

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Samsung, the world’s largest smartphone maker, introduced the Galaxy A72 and A52 models at the Galaxy Awesome Unpacked online event in March last year.

This is the first time Samsung has held a large-scale introduction event for a Galaxy A device.

The A Series, which was designed in part to meet the growing challenges of Chinese competitors in the mid-range and low-end handset market, proved popular with consumers.

According to industry tracker Omdia, the A12 smartphone, which was released in December 2020, was the most shipped smartphone in the world last year, recording a total of 51.8 million units globally, helping Samsung consolidate its number one position in the mobile market.

The phone is also the tech giant’s first model to surpass 50 million in a year, according to Omdia. (Ant/OL-7)