Maximize E-Commerce as a Digital Sales and Marketing Channel, Here’s How


Digital sales channels are increasingly being used by business actors, both small and corporate to sell their products. One platform that is often used is e-commerce.

Digital marketing through e-commerce is also now an option to target a wider target market, so that the concept of marketing through e-commerce ads develops.

ICT Watch Executive Director Indiriyanto Banyumurti shared tips on maximizing digital marketing through e-commerce. According to him, there are 4 tips that must be known to do e-commerce ads based marketing. First, make sure you have created an online store. Second, define your target market.

“Third, use a structured campaign. Finally, always do an evaluation,” said Indiriyanto in a webinar entitled Digital Business Concepts: Marketing Based on E-Commerce Ads organized by the Ministry of Communication and Informatics together with the National Movement for Digital Literacy Cybercreation.

MAfindo Jakarta volunteer Sukma Nurjagat enriched the discussion on the concept of marketing based on e-commerce ads from a digital ethical perspective.

According to him, there are 3 basic ethics in marketing based on e-commerce ads. First, avoid creating hoax news or information. Second, do not create content that violates the ITE Law.

“Thirdly, no plagiarism is allowed,” said Sukma Nurjagat.

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Mafindo Education Committee Julita Hazelina completed the discussion on the concept of marketing based on e-commerce ads from the perspective of the digital safe pillar.

According to him, there are 3 safe and comfortable tips for marketing based on e-commerce ads. First, monitor your site to determine service health and identify anomalies. Second, secure the admin panel and server and use strong passwords and change passwords regularly.

“Finally, educate the e-commerce work team not to download files, click links or access websites and also be careful when using public wifi,” said Julita.

The webinar is part of the Indonesia Makin Cakap Digital program initiated by the Ministry of Communication and Information in 2021 to improve the digital literacy of the Indonesian people.

Based on the National Survey of the Ministry of Communication and Information and Katadata in 2021, the digital literacy level of the Indonesian people is at 3.49 out of a scale of 5 or is still in the medium category and has not yet reached the good category.

The Digital Cakap program, which focuses on 4 digital pillars, namely Digital Skills, Digital Ethics, Digital Security, and Digital Culture, was launched and targets Indonesia’s digital literacy rating to increase.

“In 2022, digital literacy training will be provided to 5.5 million people. Digital literacy performance has begun to show an improvement in terms of quality. The opportunity for digital skills needs to be utilized optimally, considering that we have great potential for human resources,” said the Minister of Communications. and Informatics (Menkominfo), Johnny G. Plate (RO/OL-7)


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