THEME Against Gender Bias on the commemoration of International Women’s Day 2022, has again inspired Blibli to call for support for every woman to dare to break away from stigma and be proud to be herself. This is realized through the Beauty Shopping Festival ‘Be the Original You’ which will take place on March 8-14, 2022. Expressing your identity in your daily life.
Every woman interprets her own beauty and based on a research in 2021, currently the definition of beauty for Indonesian women is beauty from within. It is recorded that 56% of Indonesian women feel beautiful when they are happy, and 48.9% feel beautiful when they think positively.
SVP Brand Strategy Blibli Marlen Deine emphasized that the change in women’s perspective on the definition of beauty was one of their references to continue to focus on this segment.
“Through the Beauty Shopping Festival ‘Be the Original You’, Blibli wants to present a variety of curated products needed by Indonesian women to help them appear confident according to their identity. Not only that, we also inspire Indonesian women to be proud of themselves and dare to get out of stigma and create positive change,” he said in a written statement.
In this series of promos, Blibli also presented inspirational stories from Indonesian influencers and celebrities, Tantri Namirah, Karin Novilda and Ramen Gvrl to encourage Indonesian women to appreciate beauty from within.
This festival offers a variety of the best promos ranging from cashback vouchers between 15% to 50% for new users and loyal Blibli customers.
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“Not only that, there will be a Brand Night Sale with a Total Discount of up to 1 million, Exclusive Brand Deals, Bank Partner Discount Vouchers, Clearance Sale Last Stock up to 90%, as well as a Refer and Earn Program with the opportunity to win shopping vouchers up to Rp. 300 thousand, as well as hundreds of shopping vouchers. the Lifestyle category at Blibli,” said Marlen.
Furthermore, at the Beauty Shopping Festival ‘Be the Original You’, Blibli also collaborated with 3 women who dared to be themselves to present a curation of the best and definitely original products for Indonesian women, namely a fashionable and unique hijab style with Tantri Namirah, an authentic sensational style with Karin Novilda, as well as catchy and modern power with Ramen Gvrl
“Through the Beauty Shopping Festival ‘Be The Original You’, Blibli affirms its commitment to support the lifestyle of customers, especially women, to always make originality the norm. For this reason, the innovations that we present do not only provide a seamless, integrated, and worry-free online shopping experience, such as definitely original products, so that customers will definitely be satisfied, definitely at Blibli, “said Marlen.
Blibli collaborates with various local and global brands such as Adidas, Erigo, Giordano, Levi’s, Wardah, L’Oreal, Somethinc, Unilever, Realfood, to Philips and presents various product recommendations ranging from skincare, make up, fashion, kitchen & food, home as well as products that support relaxation such as manicure sets, treatment vouchers, hobbies such as painting equipment and various gadgets.
To ensure customer satisfaction in every online shopping experience, Blibli provides superior quality customer service through 24/7 Blibli Customer Care services via live chat, email, telephone, WhatsApp, and social media. (RO/OL-7)