IM3 Invites the Young Generation to #KembaliSilaturahmi this Ramadan


AFTER two Ramadans have passed with many limitations, this year, the people of Indonesia have hope and the opportunity to be able to meet face to face and return to stay in touch with friends and relatives. Welcoming this moment full of longing and joy, IM3 presents the #KembaliSilaturahmi campaign, which invites the Indonesian people, especially the younger generation, to reconnect with those closest to them.

As a brand that continues to provide convenience in telecommunication and digital services, IM3 presents the Freedom Internet package with a large quota of 50 GB and unlimited calls to fellow IM3 and Tri users at a price of Rp. 100,000 (normal price of Rp. 150,000) in the Sensasi Ramadan promo.

This package aims to support the joy of all customers in carrying out activities during the month of Ramadan and enjoying entertainment with the maximum internet experience.

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Chief Commercial Officer Indosat Ooredoo Hutchison Ritesh Kumar Singh, said, “In this year’s Ramadan, IM3 is here to support the younger generation in Indonesia together to celebrate #KembaliSilaturahmi after the previous years had stopped. As a brand for young people, we always try to meet their digital communication needs, especially during this month of Ramadan through the Freedom Internet package with a large quota of 50GB. The hope is that this can further complement the excitement that customers feel when they enjoy the moment to gather together again in this year’s Ramadan.”

To strengthen the spirit of the #KembaliSilaturahmi campaign, IM3 collaborated with several young musicians to present a song entitled Alunan Temu, which was composed by Iga Massardi, Bilal Indrajaya, Vega Antares, and Enrico Octaviano.

The song, sung by Isyana Sarasvati, Indies, and Bilal Indrajaya, expresses the spirit of joy felt by the Indonesian people because they can finally meet again to connect with each other.

The musicians also felt the same way when they first met to collaborate.

What is also unique about this song is that the instruments are played with the sound of the hearts beating of the musicians who performed the song as a form of depicting the feeling of happiness to be reunited with those closest to them.

The #KembaliSilaturahmi campaign was also supported by the launch of a campaign video that told the joy of three friends who were finally able to meet and stay in touch after a long time apart, where these figures also described the new segmentation of the target IM3 users, namely the younger generation who are more mature and always want to connected with each other.

During the month of Ramadan, IM3 also wants to interact more closely with customers through a series of activities in several cities in Indonesia, namely Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, and Makassar by presenting the IM3 Ramadan Zone #KembaliSilaturahmi, a visit outlet program (SIDAK IM3 ) with the Ramadan Bus, and a Ramadan concert will be held as the culmination of the celebration of the return of friendship.

Through the Freedom Internet package, which is simple, honest, and transparent, customers can return to stay in touch and surf as much as 24 hours with 100% of the main quota during Ramadan, without worrying about the credit being cut off when the quota runs out because it is equipped with Pulsa Safe.

The Freedom Internet package with a large quota of 50GB and unlimited calls to IM3 and Tri members at a price of Rp. 100,000 can be obtained easily on the myIM3 application, *123#, IM3 Official WhatsApp (08551000185), e-commerce, convenient store, and the nearest outlet. (RO/OL-1)


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