Digitization, Key Tourist Villages to Get More Tourists

A number of tourist villages in various parts of Indonesia are starting to take advantage of digitalization to promote their unique tourism.

One of them is the Cibodas Tourism Village in Lembang, West Bandung, which is known for its agricultural tourism activities.

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During the pandemic, alternative tourism that provides a tourism concept that is friendlier to nature and local communities has become a new trend for tourists.

To accommodate this trend, the government is developing the potential of several tourist villages by promoting their uniqueness and local wisdom.

One that plays an important role in accelerating the development of local tourism is through digitalization, considering the habits of tourists in the pandemic era who are getting closer to technology.

“Let’s digitize together as part of the transformation and promotion of tourism destinations.”

This was stated by the Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno at a press conference entitled Supporting the Potential of Local Wisdom for Regional Tourism, OYO Helps Digitize Tourism Villages virtually, Wednesday (02/03/2022).

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Dock. OYO Hotels and Homes Agriculture in Cibodas Tourism Village, West Bandung Regency

In the discussion, the topic raised was Cibodas Tourism Village, which has always applied local wisdom in the form of agriculture and reforestation.

With the existing tourism potential, such as homestayCibodas Tourism Village is increasingly known after marketing their place through platform digital.